Honest product coverage
Campaigns are built around creators who can show the product clearly and help shoppers make confident decisions.
About us
About Unbox Connection
Unbox Connection helps ecommerce brands turn product samples into honest reviews, unboxings, and creator content that shoppers can actually use. We focus on practical campaigns that make your product easier to discover, understand, and trust.
Why we exist
Built for brands that want useful review coverage
The business is run by Kayla Wilson and Madison Clark, two American communications and PR graduates who met at university and share a practical love for product promotion, ecommerce marketing, and creator collaborations. They keep every campaign centered on the product, the shopper, and the content your team can use after publication.
Less outreach work
Your team gets support with creator matching, communication, follow-up, and campaign organization.
Useful content after launch
The strongest reviews, photos, clips, quotes, and angles can keep supporting your marketing after content goes live.
Team
Meet the partners behind the campaigns
Kayla and Madison run the business together, combining their communications and PR backgrounds with a shared focus on product promotion, creator partnerships, and ecommerce growth.
Partner
Kayla Wilson
Kayla studied public relations at the University of Florida, where she became interested in the practical side of communication: how to explain a product clearly, match it with the right audience, and make the first impression feel helpful instead of forced.
Her path into product promotion started with student projects and early work around small ecommerce brands. She quickly saw how much difference a thoughtful review, real unboxing, or creator feature could make when a store needed shoppers to see the product in use, understand the details, and feel more comfortable buying.
At Unbox Connection, Kayla helps keep campaigns grounded in the real product experience.
- What needs to be shown when the package opens
- Which creators are a natural fit for the product
- What details will help shoppers make a confident decision
She loves the moment when a client can point to new reviews, photos, clips, and quotes and say, 'Yes, that is exactly how we needed people to understand this product.'
Partner
Madison Clark
Madison chose communications and PR at the University of Oregon because she has always liked the mix of people, practical messaging, and creative problem-solving. Running track there also gave her a love for steady progress, quick follow-through, and staying calm when there are a lot of moving pieces.
That mindset fits Unbox Connection perfectly.
Favorite reminder: "Make it clear, make it useful, and keep it moving."
Madison loves the hands-on side of review campaigns: matching a product with people who will actually use it, helping the brief feel simple, and making sure the process feels manageable for the client. She is especially good at thinking through what a reviewer needs in order to show the product honestly and help shoppers understand it.
What makes the work satisfying for her is seeing a brand go from hoping people will understand the product to having real reviews, unboxings, photos, and creator notes that make the product feel easier to trust. Five years from now, Madison wants Unbox Connection to be known for warm, organized campaigns that make product seeding feel effortless for ecommerce teams.
Ready to plan review coverage around your product?
Tell us what you are launching, how many samples you can share, and what kind of creator coverage would help most.